How Art Trails Raise More Than Just Funds

Tilley & Paula will talk about the benefits of art trails, including how they raise much needed funds, raise the profile of charities and forge lasting relationships with local businesses.

They will also be sharing some top tips for approaching businesses, and how to keep their support long after the trail has finished.

Tilley Bancroft

Tilley is the founder of Making Trails, the sculpture and art trail company who create engaging art trails with local businesses, artists, schools and groups for the benefit of local communities and charities.     
Enjoyed by thousands and raising large sums for charity, art trails bring people together and install positive changes in the communities they touch. Trails encourage tourism and allow locals to be tourists in their own town. They can highlight important events and areas, allow targeted footfall, boost the local economy and cultivate a sense of civic pride.

Tilley is also host of 'Up My Street', the creative placemaking podcast and loves speaking about community arts in seminars and conferences.

Paula Senior

Paula has worked in Fundraising for the last 7 years within the homeless sector, and previously as a volunteer for Home Start. She is passionate about changing lives for the better and believes everyone deserves a safe place to call home and access to vital support services.

Paula & YMCA Burton were proud to be the chosen Charity for Tilley’s first outdoor art trail, and enjoyed working with her and the businesses who sponsored the Burton Swans. It was a particularly challenging year of launch as COVID hit and subsequent lockdowns added risk to the success of the trail. Tilley continues to be a great supporter of YMCA Burton and they have recommended Tilley to a number of other Charities following the success of the trail.

About this series

Are you looking for new ways to work with businesses? These webinars will help you discover fresh approaches to developing your corporate fundraising, both on and offline. Guests will share some tried & tested ways of working and some new ones that were developed during the Pandemic, they will also share their successes and challenges. All of this knowledge will give you new ideas and concepts to try for yourself that will improve your offering to corporate prospects, or current partners. 

Each month Julia will provide unique insight into what is happening in the business and the charity sector, she will update you on the current trends for business leaders, their challenges, new initiatives, and how the current economic situation is affecting their support of charities. She will demonstrate how your corporate fundraising can support businesses with their current challenges, helping you to access those opportunities.

Amber Consulting has access to over 3,000 fundraisers, this allows Julia to provide exclusive insight regarding issues in the third sector as they start to arise, giving you a finger on the pulse of not only corporate fundraising but other income streams too.  

This series of workshops will increase your confidence in virtual and actual fundraising with corporates. You will hear first-hand from fundraisers who have tried out new ways of working, they will share their triumphs and their failures, so you can take away the learnings and try them out at your own charity. There will also be business owners sharing the benefits they've gained from the partnership and some product suppliers who have great offerings that can assist your corporate fundraising.

These webinars will help you get ahead of many other organisations, and you will be able to start offering something special to your corporates in the next few weeks